Coach Snoopy Handbag

Recently Coach have pushed out their brand new Coach collection collaboration Coach x Peanuts, like the image above. It functions as a shoulder bag. This collaboration of Coach x Peanuts is intended for consumers from young adults and Snoopy fans. It was created at the first place to bring out Coach's playfulness of creation. It is a shoulder bag therefore it can be used anywhere because it can be strapped to you. The material and color used to make this bag is red leather. Although this bag is made out of leather unlike other leather bag brands, it is lighter and not overwhelming to carry on the shoulder. This design of bag offers consumers with a new selection of handbag different from Coach's classic handbags that runs the luxury line. Coach has changed and evolved since production by providing their consumers with a variety selection of handbags from classic to prints to floral to playful like the collaboration of Coach x Peanuts. This evolvement did not change the meaning of Coach because even though Coach have pushed out a variety of designed handbags, their bags still look high class and luxurious like their brands logo. 

The idea of Coach's creation of the Snoopy collection is to bring in the young consumers to buy their products. To make bags not only useful, but as an playful and colorful accessory wearable with any outfit. There was not any problem that prompted this solution, is it just that Coach wanted to create something extraordinary to attract the young consumers. It is a good idea because when young consumer sees it they will be attracted to it and also the snoopy plus peanuts fans.