Sunday, February 28, 2016

El Camino Real Bakery Organic Simply Clusters


El Camino Real Bakery's Organic Simply Clusters is a fruit, seeds, and nut clusters. It functions as a no baking required treat that can be simply made in less than twenty minutes. It is intended for those who are not in the mood to bake stuff, but wants to eat baked home goods. It was created in the first place in considerate of consumers who do not have a baking oven or do not have enough time to bake goods to create a treat within twenty minutes by just mixing up the ingredients in the bag. Actually this product is intended to be eaten anywhere because it can be simply made with a foil paper or plate. The material of the bag chosen to hold the clusters is to keep the clusters fresh, crunchy, and can be eaten at later times. Its hard paper plastic bag keeps the clusters from easily turning into crumbs. The package consists three colors orange, black, and white; orange was chosen so the product can be visible, white to highlight the product itself and black to highlight the white fonts listing how much the package weighs. The font is simple yet bold so the consumers can clearly read what the product is inside the package. Since production, El Camino Real Bakery change its product name from Simple Bites to Simply  Clusters because instead of bites, clusters is a another name for a grouped ingredient food, it highlights the product's ingredients.

The idea of this product made is so consumers can have a home made treat within less than twenty minutes with no required baking. The design problem that prompted this solution is that not that many people have time to bake goods therefore clustering the ingredients together to make a treat without baking will lessen allow the consumer to spent less time on making a treat without consuming all their valuable time. It is a great idea because not all people know how to bake, but they can now have a treat like its homemade.


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