Gold Emblem cranberry nut trail mix is a CVS's brand. It functions as a healthy snack for those who want a mixture of sweet and salty with yogurt covered cranberries, dried cranberries, walnuts, almonds and raisins. This snack is intended for anyone, but is considered as a healthy snack therefore, the consumers who like fruits and nuts and are aiming to be healthy, to eat this. Trail mix was created in the first place as a healthy snack alternative consisting of zero trans fat. It is intended to be eaten anywhere at home or on the go. The color of the packaging, reddish brown is used to reflect the ingredients in the trail mix. The font is in black so consumers can clearly read what is the product. The material used to hold the trail mix is a light weight, but stiff plastic bag that can seal. Since launch Gold Emblem have produced more variety of trail mix and nut flavors. CVS producing their own brand line did not change the meaning of CVS store's purpose, but made a brand nut that is of similar taste to other brands and is much more affordable so consumers who want trail mix can think of trying and buying their product.
The idea of CVS's own brand nuts is so that consumers can get variety and alternative of trail mix. The fact that some snack packaging materials cannot seal prompted the solution for seal bags. Therefore this design packaging is a good idea because with seal bags we can have our snacks everywhere we go without worrying that it will spill out and make a mess. And the fact that the packaging have a little clear opening allows consumers to see the actual ingredients inside the bag. The bag is also of light weight. Go out with trail mix!
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