Kirkland Signature Coconut Oil

Kirkland signature Organic Coconut Oil is a original brand produced by Costco itself. Coconut oil is meant to be used for cooking. It is intended for everyone to use. Coconut oil was created in the first place as a enrichment to the flavoring of food, but nowadays coconut oil is used in many ways besides cooking, it is used for skin, weight loss, and overall for health boost. It is intended to be used indoors at home or restaurant, preferably in the kitchen because oil needs to be kept in a certain temperature and can easily turn bad when exposed to the sun. A plastic container was chosen to hold the product because a plastic container is lighter than a glass container. The color chosen to display the product is bright orange is to attract consumers to buy their product. The label with a background, organic font, and a picture of a split coconut laid on palm leaves depicts where the coconut oil is extracted from, is natural. Kirkland signature since launch has evolved by providing consumers with "perfect combination of quality of food and supplies and price". 

The idea of this coconut oil packaging design is to provide consumers with a good quality coconut oil made from nature. The design problem that prompted this solution is that Costco do not want to count on other brand's coconut oil to gain customers, they want to provide their customers with their own brand of goods therefore Costco came up with Kirkland Signature. This is a good idea because coconut oil can be expensive and by Costco producing their own coconut oil can help them gain more customers joining their Costco membership. Coconut oil is not only tasty, but healthy to one's skin and health.