Private Selection Cafe Con Leche

Private Selection is a brand offering consumers with premium artisan experience. It is a brand producing products ranging from bakery goods, beverages, dairy, deli, floral, frozen foods, meats, produce, sauces, grains, seafood, snacks, spreads, condiments, and dressings. One of the frozen foods is gourmet ice cream like the image above, Cafe con Leche. This ice cream functions as "the freshest and richest ice cream" made out of Columbian and Brazilian coffee, caramel, and white leche cups (chocolate). This ice cream in particular is for those at any age, who likes the combination of coffee, caramel, and chocolate. Ice cream was created at first as a frozen treat eaten as a dessert or snack to be eaten in the warm weather to cool down the body, but now it is treated as a treat that can be eaten as a dessert after a meal or by itself as a treat. It is intended to be eaten where ever, but ice cream should be kept in the freezer because it will melt easily. The material chosen to hold the ice cream is heavy ice cream carton for durability because carton is does not easily break. The color of the carton is dark brown and black depicting the richness of the flavored ice cream picture and label. The font is elegant showing the brand of ice cream is of high quality. Since launch, Private Selection have added more gourmet flavors to their ice cream collection. 

The idea of this ice cream package is to let consumers acknowledge that their brand is of high quality compared to other brands, to attract consumers. Before ice cream brands only produce only one sized ice cream cartons, nowadays, ice cream brand produce a variety of sized ice cream cartons so consumers can choose what size of ice cream to eat and for which occasion. There is also to go sized carton that consumers can buy and bring along with them whenever they crave for ice cream. In the carton, there is also a tiny folded spoon attached to the cap of the ice cream carton so consumers don't have to bring or buy separate utensils to eat their ice cream. This design of ice cream is a good idea.