Sunday, January 31, 2016

Cetaphil Moisturizing Lotion


Cetaphil is a skin care brand. Their product is gentle to be used on all skin types. They have several skin care lines from moisturizers, cleansers, acne prone & eczema, to baby.  It functions as a dermatological treatment product that consists of three free: scent free, oil free, and chemical free. It is intended for anyone: baby to children to teens to adults to seniors. It was created in the first place to treat people who have skin problems from dry to irritated to acne. Cetaphil's product is mostly intended to be used at home before or after you shower. But there are little versions of the products that serves as the purpose for traveling. Cetaphil chose plumbing plastic tube, jars, and pump containers to hold their products because the lotion would not spill easily. The colors white, blue, and green to make their skin care brand look like a professional dermatological formulated product prescribed by your dermatologist. The brand name is in negative space and in a font that is simple, bold, and easily read. Cetaphil since launch did not changed their product's purpose. 

Like the lotion in the image above, the idea of the product's design is to insure consumers that their product's formula is approved by dermatologists. The design have no problem. Their design is simple, but screams medication for skin. Cetaphil making their product in travel sized packaging, allow consumers carry the particular product they use daily to any destination whenever they feel like their skin needs to be treated. Overall their product design is good. No matter friends or family recommend that an individual should use Cetaphil because they can really see the difference in their skin. 

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