Saturday, January 16, 2016

Kleenex box or go pack



Kleenex is a brand well known for its soft disposable tissue. Soft enough to use to wipe our face, when we have a running nose to teary eyes to dirty mouth, our hands, and anything. It is intended for the human population to use at no matter what age. "Kleenex Tissue was first introduced in 1924, when a package of 100 sheets sold for 65 cents. Although it was originally marketed as a cold cream remover, people used the tissue many other ways, especially as a disposable handkerchief. In 1930, advertising was changed to reflect this usage, and today more people buy Kleenex Tissue than any other brand". This was how disposable tissue was created. It is intended to be used anywhere, whether at home or on the go. The materials used carry is a disposable box, so when one is done with the box of tissues, he/she can dispose it. The font used is Montauk Pro Bold, in white, it shows that the Kleenex is a special type of tissue. The colors and patterns was chosen to express freshness, cleanness, and environmental friendly as well as a sort of decoration that one can place anywhere whether in their home or car. Since Kleenex has launched, it has changed its products purpose and functionality from cold cream remover to a many purpose disposable tissue.

The product's size and packaging was the issues that prompted a solution to create small packages of the disposable tissue, shown in the image below. Instead of using a paper box, Kleenex used disposable plastic bags. This was called the Kleenex go pack. The Packaging is of lightweight and small so it can fit in people's pocket, purse, and backpack without taking up all the space. It was a great solution that allowed consumers to carry tissue with them on the go. The solution was very effective, as seen since the flu outbreak in 2013, people started carrying around with them packs of tissues and hand sanitizer to protect themselves from getting the flu. And to use it to maintain a clean appearance and a clean environment. This is a product that anyone can have that comes in handy whenever and wherever.




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