Special K Fruit & Yogurt Cereal

Special K is a popular brand known for its low calorie, but flavoring cereals. Aside from cereals, Special K in these recent years has presented consumers with cereal bars, breakfast sandwich, and chips. Special K Fruit & Yogurt Cereal, in the image above, is made of crunchy rice and wheat flakes with clusters of oat, fruit, and yogurt. In many commercials and advertisements, we see Special K cereal functions as a "tiny breakfast that helps us weigh less...what will you gain when you lose?" It is a cereal meant for those who want to eat something healthy, delicious yet lose weight. This cereal is intended for adults, mainly targeting women in their early 20s-mid 40s. It was created in 1955 that marketed as a low fat cereal. It is intended to be eaten at home in the morning, as breakfast. The material used to hold the cereal is a heavy duty plastic bag and a paper box. The color of the boxing refers to the mixture of fruits and white yogurt used in the cereal. The letter K is in a large and bold font to illustrate specialness and strengths of the cereal, while fruit & yogurt in white fonts screams healthy. The brand did not change its purpose since launch instead it have evolved since its installation. The brand has expanded through presenting their new products other than cereals to consumers by broadening their perspective of food, that things they eat can be low fat and flavoring at the same time.

Special K's idea of the packaging design is simplicity and healthy. Their product's packaging shows the ingredients used in a bowl of cereal. They want their consumers to be able to visualize the cereal without assuming what their breakfast will look like because a picture tells all, whether or not the cereal is good to eat; and because Special K used plastic bag, the cereal would not fall out easily and paper box to keep the cereal from crumbling. Therefore, it is a good idea. Furthermore, the brand has also created a bowl sized packaging of their cereals so consumers can have their favorite cereals on the go.