Napa Valley is one of the tourist attraction famously known for their many wineries, Robert Mondavi Winery being one. In the image above is a bottle of wine created by Robert Mondavi's winery named Merlot, 2011. It is a alcoholic beverage made out of ripe blackberry and plum. Back in the days, wine was known as an expensive and valuable drink, only drank on special occasions. However, the function of wine has changed throughout the years. Nowadays, wine is used for nutritional benefit, to complement food, and as a drink for healthy lifestyle. At first, wine was intended for noble class man, but now it is intended for both men and women, of legal drinking age, 21 and over. It symbolizes fine life, used at all sort of occasions whether formal or informal, at events and parties, or during dinner. 

The color of the glass bottle being black, was chosen to represent the richness of the wine. It's label background being white shows the pureness of ingredients used. While the fonts for the winery and wine name shows the luxuriousness of this beverage, as well as where it is from in a red cursive font, elevates the cost of the wine. The label also shows a picture, hinting how the winery looks like, allows consumers to vision what it will be like drinking at the winery. In the image below, Robert Mondavi Winery is engraved on the cap of the wine bottle with the color gold, reflects that his wine is a divine design. The idea of this wine bottle design is to present to people that this wine stands among the world's finest winery. The design idea is good, yet simplistic it shows the upscale of a alcohol beverage. However, because it is held in a glass bottle it can break easily. A protection sleeve incorporated into the design can be great and durable for consumers.