Soylent vs. Meal

Soylent is a brand drink known as a meal replacement beverage like Special K's chocolate protein breakfast drink. Soylent unlike ordinary soymilk does not have any flavor, but is very nutritional. It is mainly intended for adults so adults can get their daily nutritional intake. It was created in the first place to get people to stay off of kitchen and restaurant food, as a diet drink. It is intended to be used day and night, three times a day because it serve as your meals. Although soymilk is white, soylent decided to use a plastic white bottle to hold their product. The font was chosen to state the name is in black and is simple. Since launch soylent has not changed their purpose, but made it more beneficial and convenient for consumers. Before soylent was sold in a plastic package as a powder, but because of convenience, soylent has created a already mixed beverage so consumers can have it on the go without forgetting to make their drink.

In the image above, you can see that soylent is a billboard advertisement and not the actual product. But as you can see, the design packaging of soylent is very simple. The white plastic container represents the whiteness of the beverage. And the background of a galaxy to indicate that drinking their drink, you will feel light, but also considered as the "easiest meal" to have. The billboard advertisement is good. They have incorporated the usefulness of positive and negative space. The white of the product being the positive space. In addition, the background contrasting the color of the product really helps the product catch the viewers attention. The billboard is very effective because we can see it clearly see the product and the brand's name advertised from a distance. If you want to lose weight but gain all the nutrition, soylent is a easy meal you can have.